Tag Archives: search engine optimization

Getting into Google Maps

Getting into Google Maps

Google is hands down the most widely used search engine in the world, and even locally it is the first place people turn to when looking for a business or service.  As a business owner getting to the front page of Google and into the maps section is one of the best ways to reach your clients.  You need potential customers to not only be aware that you exist but also other information about your business like where you are and how to get there. Putting together your Google My Business listing and eventually making your way to the top of the maps listing should be one of the goals of you and your SEO agency.  Let’s show you the steps for getting into Google Maps.

Create a Google My Business Listing

You will not only need to list your business here but make sure that it is optimized as well.  Here are the steps involved.

The first thing you want to do is head over to http://google.com/business and get started.  You will need to be signed into your Google account to get the process rolling.  Now you are going to either enter your business name or business phone number to see if Google has any information at all regarding your business.  If they do then you’re going to want to claim your listing, if not then it is time to start filling in the information.  You want all the pertinent things like name, address and phone number to be correct.

Now let’s get down to optimizing your listing!

Optimize Your Business Listing

Fill in every field that you can and make sure that you include things like the hours that you are open.  Are your hours seasonal and do you open on holidays.  Update the listing regularly to make sure that you are passing that onto your customers.  You can end up with negative reviews if your information is not correct.  Imaging a customer showing up to grab a medical marijuana prescription and your business is closed.

Add Lots of Photos

Add plenty of photos to your business listing; show your customers what your dispensary looks like.  Use very high quality photos and you might even consider bringing a professional photographer to take the pictures for you.

Encourage Reviews

Always give your customers a link to where they can leave reviews for your business.  Respond to both negative and positive graciously and like a professional.  Today businesses live and die by their reviews so address any issue promptly.  Always thank people that leave positive reviews.